We create the digital infrastructure that enables effective policy and rapid growth of circular textiles

Digital infrastructure for circular textiles

Traci Kinden-1
Traci Kinden
Digital infrastructure for circular textiles

About 73% of materials going into the global clothing system ends up in landfill or incineration.* TEXroad wants to change that, since a large part of these textiles is still usable, and a good proportion of those could be recycled into new products.


Over the last decade, we’ve seen increasing pressure for sustainable solutions, the demand for economically viable textile recycling and market transformation from linear to circular.

These trends are set to accelerate, now that the separate textile collection is becoming mandatory in the EU by 2025, energy and climate targets are being developed and local circular economy strategies are being put in place.


We believe that today’s innovation depends vitally on data flows. To meet the goals and needs, we are developing a sector-specific interoperable digital infrastructure. This will enable distributing fundamental textile data to our key stakeholders: the public sector, industry, and academia.


There isn’t a one-size-fits-all solution, therefore we’re not going to create another standard or a platform for businesses and the public sector to implement. Instead, we’re developing an infrastructure, that allows different standards and platforms to securely communicate with each other.

texROAD scheme

As a result:

  • the public sector can make better policies based on more detailed and more frequent data.
  • the industry will receive data and insights for better business decisions and access to new market opportunities.

What does this mean for Estonia?

Data flows are essential to our economy. Once we’ve started bringing a single version of truth into the triple helix, only then can market, policy and innovation develop together, making Estonia a pioneer in circular textiles.

Did you know?

  • 4870 tonnes of post-consumer textiles were collected in Estonia in 2018, and 49% of it was landfilled or incinerated (Post-consumer textile circularity in the Baltic countries 2020).
  • The global fashion industry produced around 2.1 billion tonnes of GHG emissions in 2018, equalling 4% of the global total (Fashion on Climate Report 2020, GFA & McKinsey).
  • Currently less than 1% of used products are recycled back into the fashion industry’s value chain (Fashion on Climate Report 2020, GFA & McKinsey).

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